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Vision, Values & Social Purpose

We're a values-led organisation that puts people first.

Our Values

Creative: We create environments to enable people, places and communities to thrive. We believe many things are possible and that our energy brings about exciting change.

Connected: We are connected to the world we live in. Therefore, we are relevant, informed and knowledgeable. We develop strong relationships that are based on integrity and trust.

Courageous: We challenge ourselves and others. We experiment, pioneer and we dare to be different.

Read our strategy

Four people are sitting around a circular table in a modern office space, engaged in a meeting. One man in a white shirt is using a laptop, while the others—two men and one woman—are attentively listening. Large windows in the background let in natural light, creating a bright and professional atmosphere.

Our Vision

People are at the centre of everything we do. That’s why we do things a bit differently.

Since 2013, all staff have worked on our strategic vision - not just those at a senior level or board level. Everyone has a voice, we make decisions together, and nothing is agreed until everyone agrees.

130 people helped create our Leading and Growing Vision for 2026. You can read our Leading and Growing Vision to 2026 below.

Find Out More

Three people are seated in a cozy wooden booth with blue cushioned benches, engaged in a meeting. Each person has a laptop open in front of them on a wooden table. The setting is modern and informal, with a perforated wooden panel on the wall behind them, contributing to a warm and collaborative workspace atmosphere.

Our Social Purpose

We care about the people and the communities that we serve. We work, in collaboration with others, to create stable, secure, trusting and supportive environments where people feel they belong.

Read our latest Social Value Report below.

Find Out More

A group of ten people posing outdoors in front of a white brick wall and greenery. The group includes a mix of men and women, some in casual clothing and others in work uniforms or high-visibility vests. A woman using a walking frame is at the front center, smiling alongside the group. The setting appears to be a garden or patio area with outdoor furniture and hanging flowers visible